Brand- identity is very important, and building a strong one could be the best decision your business has ever made. As important as it is, we rarely talk about how brand identity affects marketing and advertising. So in this article, that's what we are going to do. We are going to learn how brand identity affects marketing and advertising.
Here is our table of contents:
So, let's get started!!!
According to the Hubspot blog, a brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.
So now that we have defined brand identity for those who didn't know, here are some ways in which brand identity affects marketing and advertising.
Let's look at Logocert. You can easily identify the brand with no trouble at all. Its gold, white, and black colour palette is consistent across all platforms. From their social media pages showcasing stunning visuals and informative content to our website, they tell us what Logocert is about.
A strong brand identity ensures consistency in messaging, visual elements, and tone across all marketing channels and advertisements, building recognition and trust with your audience.
Microsoft is very different from all other brands, and they make it very clear. The company is known for creating the best software products, for example, the Microsoft 365 suite of productivity applications and the Edge Browser. They are a software company, and that is their name. Microsoft stands for "Microcomputer Software.”.
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A unique brand identity helps differentiate your brand from competitors, making your marketing and advertising efforts stand out in a crowded marketplace.